Brand Focus: Nudie Jeans

Everyone understands the importance of a good pair of jeans, and nobody is more passionate about denim than Nudie Jeans. Established in 1999, the Swedish brand set out to create on-trend styles that are crafted responsibly.

What is great about Nudie Jeans is that their products are manufactured responsibly. Some brands produce their goods in unsafe factories where workers are treated abominably in order to maximise their profit. However, the human rights of the workers that craft their products are of the utmost importance to Nudie Jeans. The brand is part of the Fair Wear Foundation that ensures good working conditions, appropriate rates of pay and the worker’s well being.

With such a strong focus on social responsibility, you may expect a compromise on style but this certainly isn't the case. Nudie Jeans, available from Psyche Clothing, leave fad trends behind in favour of classic colours, cuts and styles meaning you can wear them season after season.

The brand don't just stop at jeans though, producing a high quality range of tops, shirts, coats and accessories made with the same company values in mind.

Another great feature of Nudie Jeans is that they allow you to make them your own. The brand actively encourages wearing your jeans as much as possible without washing them. This is because the first six months is the breaking-in period – the time where you let your jeans acquire a natural worn look. Made from 100% cotton, Nudie Jeans are designed to last and are well worth the investment. They are sure to become a staple part of your wardrobe.

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