The popularity of cycling in Britain has been on the rise for some time now, but it’s only recently been seen as fashionable. Until fairly recently, the thought of pounding down a busy high street clad in tight lycra whilst your legs go ten to the dozen in second gear would’ve sent the fashion police into raptures, but things have changed. Big time.
The fusion of cycling and fashion has boomed enormously in the last couple of years, with a number of vintage-style bikes and retro clothing hitting the shelves of bike shops right around the country. Bikes are big business, and now they’re big fashion. Unlike many types of fashion, cycling doesn’t need to break the bank, either. Stylish classic bikes are available from Halfords from under £260, with the huge popular Pendleton range, launched by British cycling champion Victoria Pendleton, starting at under £250.
Even the outlay on the bike and equipment is negligible once you factor in the matter of the big savings you’ll make when you take your bike instead of travelling by car or public transport. You’ll be saving on fuel costs, insurance, repairs and you’ll get to travel around in style at the same time, getting all of the health benefits and environmental kudos that comes with it.
Fashionable cycle clothing is also available, so you don’t need to worry about becoming one of the lycra gang on your brand new vintage bike. Comfort is the aim of the game, with wide padded saddles made from stitched leather, with soft handlebars and the nice addition of the vintage wicker basket on the front of many models. Simply put, the aim of cycling has changed for many, and it’s now a comfortable leisure activity rather than a sport or replacement for the gym.
Of course, the health benefits are still there and cycling around will certainly burn off calories and keep you looking trim, and that’s not the only benefit. The environmental impact of cycling is hugely positive and being green is something we all want to do. With all of these benefits, cycling has been on the rise for some time, but now that it’s fashionable its popularity is verging on stratospheric, with the number of new vintage-style bikes on the market increasing all the time. And it seems it’s going to continue to rise for quite a while to come yet.