George Collections

When you go down to the shops today, you’re sure of a big surprise! That’s because ASDA has some amazing collections that you can pick up with the bread and milk, or order online for convenience. Great for girls who may have grown out of nursery rhymes but haven’t grown out of dressing up! As a fashion-conscious woman, I love George’s women’s clothing range because it’s amazingly versatile, stylish and affordable (which means I can buy more of it!). Here’s what treasures you’ll find:

The G21 Range
G21 is George’s fresh young range for fresh young things! Key G21 trends this season are lace, floral and peter pan collars. You’ll be like a child in a sweet shop choosing from simple lace tee’s, bold daisy prints, floaty blouses and patterned knits. The G21 Crochet Collar Dress is one particularly key piece, featuring an adorable peter pan collar. Romantics are also sure to love the soft floral prints and dusky pinks of the Floral Boho collection.

Moda is the range to head to for your comfy, casual basics. Stripe tops with never go out of style, and you’ll find them in a range of colours. Perfect for wearing with chinos and the new boat shoes trend, for a preppy/nautical look. Moda is also great for knits, with everything from chunky cable knits to fine knits.

Barbara Hulanicki
Barbara Hulanicki is a premium fashion collection at George, and a great place to find grown up styles with a fashion edge. It’s a particularly good stop for versatile work to evening wear – examples include a sheer black chiffon pussybow blouse, rose palazzo trousers and a soft, jersey drape cardigan with tie waist (all of which would work perfectly together!).

Chloe Jones
Chloe Jones is causing a real buzz at George right now. You’ll find this Graduate Fashion Week winner’s exclusive collection at, adding some real designer style to your shopping experience. Her capsule collection combines simple black pieces with monochrome print. You’ll find that the black pieces play with shape and texture, making them anything but basic. Choose from a Dipped Hem Sweater Jacket, Tie Waist Tunic and a Cropped Knit Cardigan. These combine perfectly with the monochrome Printed tunic and Graphic Leggings. If you’re thinking ahead to your summer holidays, you’ll also find amazing Chloe Jones graphic print swimwear pieces at George. Choose from either bikini separates (that could also be mixed and matched with black) or a vibrant bodysculpt swimsuit. Shop the Chloe Jones capsule collection at George and be one of the first to wear this new and exciting label!

Whether you choose to stick to your favourite George label, or prefer to mix it up with pieces from several collections, you’re also sure to need some stylish accessories. You’re in luck! ASDA has a complete selection of bags, hats, belts and other accessories, making it easy for you to put those all important finishing touches to your outfits. When you consider the cost of a new outfit at George, there’s no reason not to go all out and treat yourself! photo credit: park and cube